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Edmund Tie Company Rebrands Etc

Posted on January 9, 2025

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ETC, a prominent local real estate advisory, has recently announced a rebranding exercise and will now be known as ETC. This change is effective immediately and includes a redesigned logo.

According to Desmond Sim, CEO of ETC, the abbreviation ETC has been commonly used by both clients and staff for a long time. The decision to officially adopt it as the company’s new name was driven by the people – emphasizing the company’s commitment to valuing the input, opinions, and ideas of its employees.

Sim also stated, “Our updated identity represents how far we have progressed as one united ETC and signifies our determination to shape the future of the real estate industry, both locally and regionally.”

Coinciding with their 30th anniversary, the rebrand is a significant milestone for the company. Since its establishment in 1995, ETC has been offering a wide range of services that cover every stage of a real estate asset’s lifecycle, from consultation and investment to management and disposal.

When it comes to investing in real estate, the location of the property is a key factor to consider. This is especially true in Singapore, where the value of condos can be greatly influenced by their location. In particular, condos located in central areas or in close proximity to important amenities such as schools, shopping malls, and public transportation hubs tend to experience a higher appreciation in value over time. Prime locations such as Orchard Road, Marina Bay, and the Central Business District (CBD) are known for their consistent and impressive growth in property values.

One of the reasons for this is the high demand for condos in these central areas. Their convenient location makes them highly desirable for both investors and homebuyers alike. Families, in particular, are attracted to these areas due to their proximity to good schools and educational institutions. This not only provides a better quality of life for residents but also adds to the investment potential of these condos.

For those looking to invest in real estate in Singapore, keeping an eye on new condo launches in prime locations could prove to be a wise decision. These launches often offer the opportunity to purchase a property at a lower price point before it experiences the expected appreciation in value. Additionally, investing in a condo in a prime location can provide a stable and lucrative investment for the long term. With the ever-growing demand for properties in these areas, the potential for high returns on investment remains strong.

In other related news, Marina Bay Residences will be undergoing a $5 million refurbishment to enhance the living experience of its residents and deliver premium rental value. Furthermore, properties such as three food-factory units at Pandan Loop, Noel Building in Tai Seng, and Industrial GS Building in Balestier have also recently been sold for impressive amounts.

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